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Book Review

5 Awesome Business Lessons from Purple Cow by Seth Godin

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If you are a blogger, businessman, or inventor who wants your product or idea to reach many people, you must read Seth Godin’s book, Purple Cow: Transform Your Business By Being Remarkable. In the book, Seth Godin talks about how difficult it is for entrepreneurs to make their products known in today’s market because of the availability of too many products.

He identifies the marketing strategies that don’t work, and he reveals that the best way to attract people’s attention is to create a remarkable product. Seth Godin provides real-life examples to support his points. The book is interesting, and it will make you change your marketing strategy and focus on creating an amazing product/service.

Here are 5 major lessons I learned from the book.

  1. Today, It’s Difficult to Get A Market Share for Your Product

Unlike the 20th century, today, it’s difficult for people to like your product or service because there are too many businesses out there. Furthermore, people today never tell their friends about a new product unless they believe that their friends will be glad to hear about it. Lastly, it’s difficult to get a market share for your product or service because many folks ignore marketing messages.

  1. A Product for Everybody is a Product for Nobody

Never design a product that attempts to fulfill the expectations of the whole market. Instead, make a product for a specific niche because it’s easy to make a few people so interested in your product that they start talking about it, hence making the whole market aware of your product/service.

  1. Never Avoid Creating a Product that Will Face Criticism

Seth Godin believes that products or services that stand out usually face criticism. Those that never face criticism are safe and boring, and for this reason, they never attract customers. Therefore, don’t avoid introducing your idea to the world because it will face criticism since the best way to be incredible is to set yourself for severe criticism.

  1. Most Successful Entrepreneurs Often Care About their Products

It is easier for your business to be successful if you sell products you really love because loving a product makes you know how to make it extremely remarkable. For instance, Starbucks is successful because Howard Schultz, the Company’s CEO loves coffee, and for this reason, he knows the type of coffee that people love.

  1. Focus on Your Most Profitable Customers

 While marketing, always focus on your most profitable customers. You must never create ads that focus on the masses because they will never spread the word about your product. Ignore the masses and focus all your marketing efforts on your most loyal consumers because they care about your product, and for this reason, they will always talk about it hence making other people know about it.

Which of the above Seth Godin’s teachings do you agree or disagree with? Feel free to state your opinion in the comment box below.

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Book Review

7 Great Lessons From Byways to Blessedness By James Allen

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Although Byways to Blessedness was written in 1904, the book is still useful today. In the book, James Allen provides advice that enables readers to live a wonderful life. He encourages readers to find happiness by avoiding negative states of mind as they lead to suffering. Also, he enlightens readers on the importance of difficulties and solitude.

Anyway, there are many lessons James Allen provides in the book, but here are the lessons I loved the most.

  1. How You Begin Your Day Matters

How you begin your day matters because it determines how your day will be. Your day will be filled with joy if you begin it wisely and joyfully, and you might have a bad day if you start it with a poor attitude.

  1. How to be Great

If you want to be great, you must sacrifice pride because it prevents you from doing the things that will make you great. Besides this, you must be willing to dedicate all your mind and energy on one thing, and you must avoid focusing on the outcome.

  1. The True Nature of Difficulty

According to James Allen, difficulty exists in the mind, and that’s why a difficult experience for a child might be easy for an adult.

He also teaches that difficulty fosters growth and development because it forces us to exercise our intelligence and awaken our hidden powers.

  1. The Negative Effects of Resentfulness

Resentfulness causes suffering because it prevents you from attaining true enlightenment. Moreover, it hardens your heart and prevents you from receiving the blessings meant for you.

Furthermore, it makes you suffer because it causes a troubled mind and makes you remember the bad things some people did to you.

  1. See No Evil And You’ll Free Yourself From Suffering and Sorrow

According to James Allen, you free yourself from suffering and sorrow when you stop judging people from your viewpoint of what’s right and wrong; when you realize that people have their personal viewpoints which make them do certain things, and that everybody thinks that whatever he or she is doing is necessary for them.

  1. The Secret to Joy

James Allen believes it’s possible to find abiding joy while here on earth because you are responsible for creating joy in your life. He believes you can find joy by being selfless because selfishness results in suffering. He also teaches that you can find joy by avoiding the attachment to things and loving everyone.

  1. The Importance of Solitude

Solitude is necessary for your spiritual life as sleep is necessary for your body. Solitude is so important that lacking it can result in a spiritual break down. It enables you to find the strength, wisdom, and knowledge needed to overcome life’s hardships. Moreover, it enables you to realize your true self and the hidden powers or possibilities within you.

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Book Review

8 Nuggets of Wisdom from the Four Agreements by Don Ruiz

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In his book, The Four Agreements: A Practical Guide to Personal Freedom, Don Ruiz, provides wonderful pieces of advice that will help you find freedom. The book is enlightening, and all individuals in search of true happiness should read it.

Here are seven nuggets of wisdom I learned from the book.

  1. We Always Domesticate Our Children

According to Don Ruiz, children are domesticated the same way animals are domesticated. We domesticate them by punishing them when they go against our rules and rewarding them when they obey us. They then grow up with a certain belief and behavioral system that is forced upon them.

  1. Our Belief System Guides Our Thoughts And Actions

We all have a set of beliefs that guide our thoughts and actions. These beliefs determine whether we’ll be positive or negative thinkers, and where we’ll end up in life.

  1. Why Your Beliefs Have the Power to Guide You

Your beliefs have the power to guide you because you believe they are true. You completely trust them hence allowing them to determine your thoughts, decisions, and actions.

  1. Our Biggest Fear is to Be Authentic

We avoid showing the world our true nature because our biggest fear is to be ourselves. Little do we know that most people who achieve personal freedom and true success are authentic. They never fear expressing who they truly are.

  1. Be Careful With Your Word

You must be careful with your word because it influences other people’s actions and attitudes. Your friend can start loving herself passionately if you constantly tell her that she is a wonderful being. Conversely, the same friend can dislike herself if you constantly tell her that she’s an ugly loser.

  1. Don’t Take Things Personally

Taking things people say personally shows that you agree with what they say. Stop agreeing with everything people say about you because whatever people say comes from their personal viewpoint. It’s all about them, and not you.

Taking things personally will waste your time and energy because you’ll keep thinking why some people said some things about you, and how you’ll get back at them.

  1. Stop Making Assumptions

Most of us make assumptions that eventually hurt us. For instance, we love making assumptions about our friends, spouses, and relatives. We assume they know what hurts and what doesn’t hurt us, and we get offended when they do something that hurts us.

  1. Always Do Your Best

Do your best because by doing so you’ll avoid guilt and regret as you’ll love yourself, and you’ll be more fruitful. Don Ruiz defines doing your best as enjoying the action you take without expecting rewards. You, therefore, know you are doing your best when you are working while not thinking about payday.

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