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Book Review

5 Awesome Business Lessons from Purple Cow by Seth Godin

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If you are a blogger, businessman, or inventor who wants your product or idea to reach many people, you must read Seth Godin’s book, Purple Cow: Transform Your Business By Being Remarkable. In the book, Seth Godin talks about how difficult it is for entrepreneurs to make their products known in today’s market because of the availability of too many products.

He identifies the marketing strategies that don’t work, and he reveals that the best way to attract people’s attention is to create a remarkable product. Seth Godin provides real-life examples to support his points. The book is interesting, and it will make you change your marketing strategy and focus on creating an amazing product/service.

Here are 5 major lessons I learned from the book.

  1. Today, It’s Difficult to Get A Market Share for Your Product

Unlike the 20th century, today, it’s difficult for people to like your product or service because there are too many businesses out there. Furthermore, people today never tell their friends about a new product unless they believe that their friends will be glad to hear about it. Lastly, it’s difficult to get a market share for your product or service because many folks ignore marketing messages.

  1. A Product for Everybody is a Product for Nobody

Never design a product that attempts to fulfill the expectations of the whole market. Instead, make a product for a specific niche because it’s easy to make a few people so interested in your product that they start talking about it, hence making the whole market aware of your product/service.

  1. Never Avoid Creating a Product that Will Face Criticism

Seth Godin believes that products or services that stand out usually face criticism. Those that never face criticism are safe and boring, and for this reason, they never attract customers. Therefore, don’t avoid introducing your idea to the world because it will face criticism since the best way to be incredible is to set yourself for severe criticism.

  1. Most Successful Entrepreneurs Often Care About their Products

It is easier for your business to be successful if you sell products you really love because loving a product makes you know how to make it extremely remarkable. For instance, Starbucks is successful because Howard Schultz, the Company’s CEO loves coffee, and for this reason, he knows the type of coffee that people love.

  1. Focus on Your Most Profitable Customers

 While marketing, always focus on your most profitable customers. You must never create ads that focus on the masses because they will never spread the word about your product. Ignore the masses and focus all your marketing efforts on your most loyal consumers because they care about your product, and for this reason, they will always talk about it hence making other people know about it.

Which of the above Seth Godin’s teachings do you agree or disagree with? Feel free to state your opinion in the comment box below.

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Book Review

10 Main Lessons from Ego is the Enemy by Ryan Holiday

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Ego is the Enemy, by Ryan Holiday, explains how the Ego leads to failure and how it makes it difficult for individuals to maintain success. Last week, I shared 40 Amazing quotes from the book. Today, I’ll share the main lessons from Ryan Holiday’s amazing book.

1.Too Much Talk About Your Work Depletes You

People love talking too much about their work because they are unaware of the negative effect of excessive talk.

Excessive talking decreases insights and provides a false sense of achievement. It also makes you think you’ve worked hard towards your goals.

2.You Must Adopt a Student Mindset

You must adopt a student’s mindset because there’s so much to learn in your career. You adopt a student mindset by striving to learn from everyone and looking for areas to improve on a daily basis. The student mindset allows you to quickly improve your skills and find better methods of working.

3.Attach Yourself to People Who Achieved Success in Your Field

Associating with people that have succeeded in your field helps to eradicate your ego because it enlightens you that some people are more skilled than you. Besides, you learn a lot from these individuals and quickly achieve success when you work with them. 

4.Practice Self-Control on Your Journey to Success

You must practice self-control when pursuing success because bad things will happen on your journey. For instance, many people will treat you poorly regardless of your socio-economic status, and you’ll be forced to work behind the scenes.

5.The Dangers of Pride

Pride makes you miss opportunities because it prevents you from establishing reliable relationships. Besides, it awakens your negative aspects and eradicates the desire to learn from others.

6.Know What You Want In Life

It’s easier to succeed if you know what you want because this knowledge enables you to avoid distractions. Furthermore, knowing what you want prevents you from desiring what successful people own because you’ll realize that your goal is more important than their possessions.

7.Maintain Your Sobriety When Things Get Better

Maintain sobriety when success starts approaching by avoiding behavior that reinforces the ego. This behavior includes obsessing with your self-image, despising people, desiring better treatment, and over-focusing on your self-anointed importance.

8.Ego Betrays You When Things Get Difficult

Ego prevents you from overcoming difficulty because it focuses on the negative side of difficulties. It also discourages you and provides sensible excuses that prevent you from overcoming difficulty.  As Ryan Holiday puts it, ‘ego says; I knew you couldn’t do it. Why did you ever try? It claims: This isn’t worth. This isn’t fair. This is somebody’s else’s problem. Why don’t you come up with a good excuse and wash your hands of this? It tells us we shouldn’t have to put up with this. It tells us that we’re not the problem.’

9.Choose Alive Time during Failure

During failure, you must choose ‘alive time’ by dedicating every second to improving your skills and using your surroundings to create a better situation.

10.Always Love

Avoid hate because, as Ryan Holiday puts it, ‘it is a cancer that gnaws away at the very vital center of your life and existence.’ Embrace love because it enables you to quickly move on and avoid the distractions associated with investigating the wrongs committed against you.

There are many great lessons from Ego is the Enemy, you must read the book to access them all. Anyway, thanks for reading.

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Book Review

7 Great Lessons From Byways to Blessedness By James Allen

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Although Byways to Blessedness was written in 1904, the book is still useful today. In the book, James Allen provides advice that enables readers to live a wonderful life. He encourages readers to find happiness by avoiding negative states of mind as they lead to suffering. Also, he enlightens readers on the importance of difficulties and solitude.

Anyway, there are many lessons James Allen provides in the book, but here are the lessons I loved the most.

  1. How You Begin Your Day Matters

How you begin your day matters because it determines how your day will be. Your day will be filled with joy if you begin it wisely and joyfully, and you might have a bad day if you start it with a poor attitude.

  1. How to be Great

If you want to be great, you must sacrifice pride because it prevents you from doing the things that will make you great. Besides this, you must be willing to dedicate all your mind and energy on one thing, and you must avoid focusing on the outcome.

  1. The True Nature of Difficulty

According to James Allen, difficulty exists in the mind, and that’s why a difficult experience for a child might be easy for an adult.

He also teaches that difficulty fosters growth and development because it forces us to exercise our intelligence and awaken our hidden powers.

  1. The Negative Effects of Resentfulness

Resentfulness causes suffering because it prevents you from attaining true enlightenment. Moreover, it hardens your heart and prevents you from receiving the blessings meant for you.

Furthermore, it makes you suffer because it causes a troubled mind and makes you remember the bad things some people did to you.

  1. See No Evil And You’ll Free Yourself From Suffering and Sorrow

According to James Allen, you free yourself from suffering and sorrow when you stop judging people from your viewpoint of what’s right and wrong; when you realize that people have their personal viewpoints which make them do certain things, and that everybody thinks that whatever he or she is doing is necessary for them.

  1. The Secret to Joy

James Allen believes it’s possible to find abiding joy while here on earth because you are responsible for creating joy in your life. He believes you can find joy by being selfless because selfishness results in suffering. He also teaches that you can find joy by avoiding the attachment to things and loving everyone.

  1. The Importance of Solitude

Solitude is necessary for your spiritual life as sleep is necessary for your body. Solitude is so important that lacking it can result in a spiritual break down. It enables you to find the strength, wisdom, and knowledge needed to overcome life’s hardships. Moreover, it enables you to realize your true self and the hidden powers or possibilities within you.

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