If you are a blogger, businessman, or inventor who wants your product or idea to reach many people, you must read Seth Godin’s book, Purple Cow: Transform Your Business By Being Remarkable. In the book, Seth Godin talks about how difficult it is for entrepreneurs to make their products known in today’s market because of the availability of too many products.
He identifies the marketing strategies that don’t work, and he reveals that the best way to attract people’s attention is to create a remarkable product. Seth Godin provides real-life examples to support his points. The book is interesting, and it will make you change your marketing strategy and focus on creating an amazing product/service.
Here are 5 major lessons I learned from the book.
- Today, It’s Difficult to Get A Market Share for Your Product
Unlike the 20th century, today, it’s difficult for people to like your product or service because there are too many businesses out there. Furthermore, people today never tell their friends about a new product unless they believe that their friends will be glad to hear about it. Lastly, it’s difficult to get a market share for your product or service because many folks ignore marketing messages.
- A Product for Everybody is a Product for Nobody
Never design a product that attempts to fulfill the expectations of the whole market. Instead, make a product for a specific niche because it’s easy to make a few people so interested in your product that they start talking about it, hence making the whole market aware of your product/service.
- Never Avoid Creating a Product that Will Face Criticism
Seth Godin believes that products or services that stand out usually face criticism. Those that never face criticism are safe and boring, and for this reason, they never attract customers. Therefore, don’t avoid introducing your idea to the world because it will face criticism since the best way to be incredible is to set yourself for severe criticism.
- Most Successful Entrepreneurs Often Care About their Products
It is easier for your business to be successful if you sell products you really love because loving a product makes you know how to make it extremely remarkable. For instance, Starbucks is successful because Howard Schultz, the Company’s CEO loves coffee, and for this reason, he knows the type of coffee that people love.
- Focus on Your Most Profitable Customers
While marketing, always focus on your most profitable customers. You must never create ads that focus on the masses because they will never spread the word about your product. Ignore the masses and focus all your marketing efforts on your most loyal consumers because they care about your product, and for this reason, they will always talk about it hence making other people know about it.
Which of the above Seth Godin’s teachings do you agree or disagree with? Feel free to state your opinion in the comment box below.
The Vegetable Man, the Animal Man, and the Natural Man: The Ancient Secret Wisdom of the Kabbalah
The Kabbalah was a school of thought – in Jewish mysticism – that wanted its members to achieve oneness with the Creator. As well, it encouraged members to discover their full potential and live a fulfilling life. However, it was hidden from the public, and only a few individuals understood its teachings.
For this reason, great authors, for example, Shimon Halevi, have tried to simplify the Kabbalah so that we understand its secret esoteric teachings. In his book, The Way to Kabbalah, Shimon explains the Kabbalah’s teachings in a simple way.
Although the book has several teachings, I loved the teachings about the vegetable man, the animal man, and the natural man, and something forced me to share them with you.
The vegetable man, as Shimon puts it, ‘is any individual that aims at living a secure and regular life with minimal disturbance from outer and inner worlds.’ He dwells at the vegetable level of existence since he is mainly concerned with excreting, reproducing, eating, resting, and breathing. This man chooses the safest path and avoids risky paths because he yearns for security. For this reason, he will die in the city he was born, and he will adhere to his parents’ life plan.
On the other hand, the animal man is an evolved being. He has strong willpower and loves shaking the world with amazing discoveries. Just like an animal that wants something, the animal man will ignore pain so that he achieves his objectives. Moreover, he possesses high levels of perseverance and determination, and as Shimon writes, ‘he has an objective beyond comfort and pleasure.’ This man creates empires and uses his dreams to change the world.
Both the animal and vegetable man have big dreams. The main difference between them is that the animal man fights for his dreams, while the vegetable man chooses security over going through the risky and competitive path of dream chasing.
The natural man possesses the powers of the animal and the vegetable man. He is a powerful being, for he has power over both living and non-living things. Shimon refers to him as ‘The Spearhead of organic life.’ This man knows that he creates his own reality, and understands that the Spirit of God dwelleth in him.
Human beings are destined to be natural men. We were created to rule the earth and gain dominion over everything. Also, we were put here to develop our spiritual, physical, and mental powers to their full potential so that we become gods on this planet.
However, most people act like vegetable men. Although they want to develop into animal and natural men, they are afraid of the narrow path that leads to these states of being. They thus prefer a normal and less risky life. Eventually, they die wishing they worked on evolving into the animal and natural man because they realize that a normal life is a boring and an unfulfilling life.
PEACE BE WITH YOU
The Secret History of the Illuminati
‘It should be understood that the doctrines and philosophies expounded by the Order (Illuminati) predate it by millennia. These traditions and beliefs can be traced back through the Freemasons, Rosicrucians, Knights Templars, Mystery Schools of Greece and Egypt, to ancient Sumer and their accounts of the possibly extraterrestrial Annunaki (Jim Marr; Illuminati: The Secret Society That Hijacked the World).’
Recently, I provided a brief book review of Jim Marr’s book: Illuminati; The Secret Society that Hijacked the World. Today, I’ll share with you Jim Marr’s amazing thoughts on the history of the Illuminati.
According to Jim Marr, the Illuminati stole its secret knowledge from ancient secret societies, such as the Rosicrucians and Knights Templars. These secret societies stole this secret knowledge from an ancient advanced civilization known as Sumer, which received the knowledge from extraterrestrial beings known as The Annunaki.
These secret societies were not evil associations. They all believed in God, and they claimed to understand the hidden mysteries of the world. However, they hated the church because they believed they didn’t need anyone to interpret the word of God for them. Besides, they referred to themselves as ‘The Chosen Ones’ since they believed they were the keepers of ancient secret knowledge.
These secret societies led to the founding of the Illuminati in 1776 by Adam Weishaupt, a student of ancient knowledge, and an admirer of ancient secret societies. Weishaupt formed the Illuminati because he wanted to use it to promote justice and equality.
He then focused on recruiting the youth: particularly professionals and individuals from wealthy families.
Later, the Illuminati attracted the interest of high-level society members – such as the scientists, authors, bankers, politicians, and philosophers- who then changed Illuminati’s goals and used it to establish control over the masses. It was then banned in 1785, and Adam Weishaupt was forced into exile. However, despite being banned, the Illuminati continued existing under different forms and names.
Today, it controls the world’s political, economic, religious, and social affairs. Some whistleblowers even claim that the Illuminati is engineering diseases and creating wars to reduce the world’s population. On top of that, several conspiracy theorists believe the Illuminati is currently conducting moon landings and secret space flights.
Anyway, some people believe famous musicians, politicians, writers, and investors are the primary members of The Illuminati, while others claim that the main members are extraterrestrials who also rule other planets.
It’s difficult to know who exactly the Illuminati is, and its specific aims. However, what we surely know is that A RULING CLASS that controls the masses exists, for as Albert Einstein wrote, ‘the ruling class at present, has the schools and press, usually the Church as well, under its thumb. This enables it to organize and sway the emotions of the masses, and make its tool of them (Jim Marr, The Secret Society That Hijacked the World).’
Peace Be With You
Jim Marr. (2017). The Illuminati: The Secret Society That Hijacked the World. Michigan: Visible Ink Press
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