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Book Review

5 Awesome Business Lessons from Purple Cow by Seth Godin

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If you are a blogger, businessman, or inventor who wants your product or idea to reach many people, you must read Seth Godin’s book, Purple Cow: Transform Your Business By Being Remarkable. In the book, Seth Godin talks about how difficult it is for entrepreneurs to make their products known in today’s market because of the availability of too many products.

He identifies the marketing strategies that don’t work, and he reveals that the best way to attract people’s attention is to create a remarkable product. Seth Godin provides real-life examples to support his points. The book is interesting, and it will make you change your marketing strategy and focus on creating an amazing product/service.

Here are 5 major lessons I learned from the book.

  1. Today, It’s Difficult to Get A Market Share for Your Product

Unlike the 20th century, today, it’s difficult for people to like your product or service because there are too many businesses out there. Furthermore, people today never tell their friends about a new product unless they believe that their friends will be glad to hear about it. Lastly, it’s difficult to get a market share for your product or service because many folks ignore marketing messages.

  1. A Product for Everybody is a Product for Nobody

Never design a product that attempts to fulfill the expectations of the whole market. Instead, make a product for a specific niche because it’s easy to make a few people so interested in your product that they start talking about it, hence making the whole market aware of your product/service.

  1. Never Avoid Creating a Product that Will Face Criticism

Seth Godin believes that products or services that stand out usually face criticism. Those that never face criticism are safe and boring, and for this reason, they never attract customers. Therefore, don’t avoid introducing your idea to the world because it will face criticism since the best way to be incredible is to set yourself for severe criticism.

  1. Most Successful Entrepreneurs Often Care About their Products

It is easier for your business to be successful if you sell products you really love because loving a product makes you know how to make it extremely remarkable. For instance, Starbucks is successful because Howard Schultz, the Company’s CEO loves coffee, and for this reason, he knows the type of coffee that people love.

  1. Focus on Your Most Profitable Customers

 While marketing, always focus on your most profitable customers. You must never create ads that focus on the masses because they will never spread the word about your product. Ignore the masses and focus all your marketing efforts on your most loyal consumers because they care about your product, and for this reason, they will always talk about it hence making other people know about it.

Which of the above Seth Godin’s teachings do you agree or disagree with? Feel free to state your opinion in the comment box below.

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Book Review

7 Great Lessons From Byways to Blessedness By James Allen

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Although Byways to Blessedness was written many years ago, the book is still useful today. In the book, James Allen provides advice that enables readers to live a wonderful life. He encourages readers to find happiness by avoiding negative states of mind as they lead to suffering. Also, he enlightens readers on the importance of difficulties and solitude.

There are many lessons James Allen provides in the book, but here are the lessons that I loved the most.

  1. How You Begin Your Day Matters

How you begin your day matters because it determines how your day will be. Your day will be filled with joy if you begin it wisely and joyfully. However, you might have a bad day if you start it with a poor attitude. James Allen believes that you can have a wonderful day when you wake up early and have a walk in nature if possible. I support him, and I also believe that you can have a good day by beginning your day with gratitude and reading an inspirational quote.

  1. How to be Great

If you want to be great, you must sacrifice pride because pride can prevent you from doing the things that will make you great. Besides this, you must be willing to dedicate all your mind and energy on one thing, and you must avoid focusing on the outcome.

  1. The True Nature of Difficulty

According to James Allen, we must realize that difficulty exists in the mind, and this is why a difficult experience for a child might be easy to an adult.

James Allen also teaches that difficulty fosters growth and development because it forces us to exercise our intelligence and awaken our hidden powers.

  1. The Negative Effects of Resentfulness

Resentfulness causes suffering because it prevents you from attaining true enlightenment. Moreover, it hardens your heart and results in you failing to attain the blessings that were meant for you.

Furthermore, it makes you suffer because it causes a troubled mind and makes you constantly remember the bad things some people did to you.

  1. See No Evil And You’ll Free Yourself From Suffering and Sorrow

According to James Allen, you free yourself from suffering and sorrow when you stop judging people from your viewpoint of what’s right and wrong. When you realize that people have their personal viewpoints which make them do certain things and that everybody thinks that whatever he or she is doing is necessary for them.

  1. The Secret to Joy

James Allen believes that it’s possible to find abiding joy while here on earth because you are responsible for creating either joy or sorrow in your life. He also believes that one can find joy through caring for others and being selfless because selfishness results in suffering. Besides this, he teaches that one can find joy by avoiding the attachment to things and loving everyone.

  1. The Importance of Solitude

Solitude is necessary for your spiritual life as sleep is necessary for your body. Solitude is so important that lacking it can result in a spiritual break down. Solitude enables you to find the strength, wisdom, and knowledge needed to overcome life’s hardships. Also, it enables you to realize your true self and the hidden powers or possibilities within you.

 

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Book Review

8 Nuggets of Wisdom from the Four Agreements by Don Ruiz

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In his book, The Four Agreements: A Practical Guide to Personal Freedom, Don Ruiz, provides wonderful pieces of advice that will help you find freedom. The book is simple and enlightening, and all individuals in search of true happiness should read it.

Here are seven nuggets of wisdom I learned from the book.

  1. We Always Domesticate Our Children

According to Don Ruiz, children are domesticated the same way animals are domesticated. We domesticate them by punishing them when they go against our rules and rewarding them when they obey us. Therefore, they grow up with a certain belief and behavioral system that is forced upon them.

  1. Our Belief System Guides Our Thoughts And Actions

Each and every one of us has a set of beliefs that guide our thoughts and actions, and we always feel guilty whenever we think, or take actions that are against these beliefs. For instance, you always feel guilty when you steal because stealing is bad according to your belief system. However, a Viking felt good when he stole other people’s possessions because his set of beliefs allowed stealing.

  1. Why Your Beliefs Have the Power to Guide You

Your beliefs have the power to guide you because you believe they are true. You completely trust them and you have never taken your time to question their sensibility and check if they are taking you in the right direction.

  1. Our Biggest Fear is to Be Authentic

We avoid showing the world our true nature because our biggest fear is to be ourselves. We prefer living in accordance with the society’s rules because we fear that we might fail to fit in if we express what we really are. However, most people who achieve personal freedom and true success are always authentic. They never fear to be who they are and they audaciously go after what they truly want.

  1. Be Careful With Your Word

You must be careful with your word because it helps you express your intention and creative energy. It enables you to create anything you want in this world, and you can either use it to create a beautiful life or hell on earth.

Also, your word makes you a magician because you can use it to influence the lives of other people. For instance, your friend can start loving herself passionately if you constantly tell her that she is a wonderful being. Conversely, the same friend can dislike herself if you constantly tell her that she is an ugly loser.

  1. Don’t Take Things Personally

Taking things people say personally shows that you agree with what they say. Stop agreeing with everything people say about you because whatever people say comes from their personal viewpoint.  For this reason, it’s all about them, and not you.

Taking things personally will waste your time and energy because you’ll keep thinking why some people said something about you, and how you’ll get back at them. Therefore, by stopping to take things personally, you avoid negative emotions such as envy, and hate.

  1. Stop Making Assumptions

Most of us make assumptions that eventually hurt us. For instance, we love making assumptions about our friends, and relatives. We assume they know what hurts and what doesn’t hurt us, and therefore, we get offended when they do something that hurts us. Also, when some of us enter romantic relationships, we assume that we have a similar perception of a relationship with our spouses. For this reason, we get hurt when our spouses do something we assumed they wouldn’t do.

  1. Always Do Your Best

Do your best because by doing so you’ll avoid guilt and regret as you will love yourself, and you’ll be more fruitful. In the book, Don Ruiz defines doing your best as enjoying the action you take without expecting rewards. Therefore, you know you are doing your best when you are not working while thinking about payday.

 

 

 

 

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