If you are a blogger, businessman, or inventor who wants your product or idea to reach many people, you must read Seth Godin’s book, Purple Cow: Transform Your Business By Being Remarkable. In the book, Seth Godin talks about how difficult it is for entrepreneurs to make their products known in today’s market because of the availability of too many products.
He identifies the marketing strategies that don’t work, and he reveals that the best way to attract people’s attention is to create a remarkable product. Seth Godin provides real-life examples to support his points. The book is interesting, and it will make you change your marketing strategy and focus on creating an amazing product/service.
Here are 5 major lessons I learned from the book.
- Today, It’s Difficult to Get A Market Share for Your Product
Unlike the 20th century, today, it’s difficult for people to like your product or service because there are too many businesses out there. Furthermore, people today never tell their friends about a new product unless they believe that their friends will be glad to hear about it. Lastly, it’s difficult to get a market share for your product or service because many folks ignore marketing messages.
- A Product for Everybody is a Product for Nobody
Never design a product that attempts to fulfill the expectations of the whole market. Instead, make a product for a specific niche because it’s easy to make a few people so interested in your product that they start talking about it, hence making the whole market aware of your product/service.
- Never Avoid Creating a Product that Will Face Criticism
Seth Godin believes that products or services that stand out usually face criticism. Those that never face criticism are safe and boring, and for this reason, they never attract customers. Therefore, don’t avoid introducing your idea to the world because it will face criticism since the best way to be incredible is to set yourself for severe criticism.
- Most Successful Entrepreneurs Often Care About their Products
It is easier for your business to be successful if you sell products you really love because loving a product makes you know how to make it extremely remarkable. For instance, Starbucks is successful because Howard Schultz, the Company’s CEO loves coffee, and for this reason, he knows the type of coffee that people love.
- Focus on Your Most Profitable Customers
While marketing, always focus on your most profitable customers. You must never create ads that focus on the masses because they will never spread the word about your product. Ignore the masses and focus all your marketing efforts on your most loyal consumers because they care about your product, and for this reason, they will always talk about it hence making other people know about it.
Which of the above Seth Godin’s teachings do you agree or disagree with? Feel free to state your opinion in the comment box below.
Book Review – Illuminati: The Secret Society that Hijacked the World by Jim Marr
In his book: Illuminati: The Secret Society that Hijacked the World, Jim Marr discusses several important facts about the Illuminati.
He writes about the mystical groups, such as the Assassins, Gnostics, Knight Templars, and Rosicrucians, from which the Illuminati stole its secret knowledge, and he provides a brief explanation of the groups’ beliefs, their beginning, and their end.
Jim Marr believes the Illuminati possesses ancient weapons and healing technologies, which it hides from the public, and eliminates any individual who tries to expose them. He also writes about a man who disappeared after trying to expose a powder that would extend our longevity.
Jim Marr believes Adam Weishaupt founded the Illuminati after he gathered all the hidden mystical knowledge of ancient secret societies. Weishaupt then recruited people and promised to provide them with this knowledge if they ascended to the higher ranks of the Illuminati.
Moreover, Jim Marr writes about the banning of the Illuminati in the 18th century, and how the secret society continued its operations under a different name.
Besides, he believes the Illuminati, through the media, has ‘promoted consumerism, hyper-sexuality, alcoholism, drug consumption, and mental illnesses.’ He also thinks the Illuminati introduced 440HZ music, which is responsible for the high levels of narcissism and aggression today.
In addition, Jim Marr discusses how the Illuminati has infiltrated religion, commerce, military forces, judicial systems, and everything that affects the public. He also discusses how the Secret Society appears in Tv shows and films, and he reveals that some people believe the Illuminati is headed by extra-terrestrial beings. Besides this, he writes that the Illuminati might be trying to contact ancient gods through ancient technology.
In general, Jim Marr strives to enlighten us about the origins of the Illuminati, how it works, what it has done, and who its members might be.
I cannot discuss everything Jim Marr writes, and for this reason, you must read the book if you want to understand how the Illuminati works.
I believe this is the best book for individuals interested in the Illuminati because it agrees with my findings and the conclusions of many other secret society researchers.
Lastly, besides knowing more about the Illuminati, reading the book will enlighten you that the atomic bomb and other technologies you think are modern, were used over 400,000 years ago. You’ll also strive to find the TRUTH – after reading the book – because you’ll notice that our current reality was constructed by a Secret Society; The Illuminati.
Seven Amazing Lessons From The Seven Spiritual Laws of Success by Deepak Chopra
In his book, The Seven Spiritual Laws of Success, Deepak Chopra provides seven spiritual laws you can use to achieve success. He defines success as ‘the continued expansion of happiness and the progressive realization of worthy goals.’
Deepak Chopra believes applying the seven laws of success will enable you to manifest your desires because Infinite Intelligence/Nature/God used the same laws to create the physical universe.
Here are Deepak Chopra’s laws of success.
1.The Law of Pure Potentiality
The first law of success is realizing that your true nature is pure potentiality and infinite creativity. You then reap the benefits of this nature by practicing silence, meditation, and non-judgment.
2.The Law of Giving
According to the law of giving, you ‘must give and receive in order to keep wealth and affluence or anything you want in life.’ You receive when you give because giving ensures the circulation of life’s abundance in your life.
3.The Law of Karma/Cause and Effect
The law of Karma demands you to be conscious of the effect of your choices because they make you take action that determines the life you’ll live. Moreover, being conscious of your choices ensures success because you’ll only make choices that make you happy.
4.The Law of Least Effort
This law is based on the fact that nature functions effortlessly. Fish swim effortlessly, birds don’t struggle to fly, and flowers don’t try to bosom. Deepak believes you easily fulfill your desires when you work effortlessly like nature. He claims that you work effortlessly when your duties are motivated by love because love holds nature together.
5.The Law of Intention and Desire
According to this law, your intention powers your desires, and it has infinite organizing power which directs the universe to fulfill your desires. However, intention only works when you don’t violate the other laws of success.
6.The Law of Pure Detachment
Deepak Chopra teaches that you apply this law when you step into the unknown and release your attachment to the known. He teaches that wanting to completely know what might happen in the next moment blocks success because it shuts down infinite possibilities.
7.The Law of Purpose in Life
This law states that we came into the physical world to fulfill a certain purpose. Besides this, it states that we all have talents, and we can be rich by satisfying the folks who need our talents. For instance, a comedian can become wealthy by satisfying people who want to laugh while a writer can become wealthy by writing for book lovers.
Hope you’ll apply the laws in your life. However, you must read the book to understand all the laws fully.
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